love inspire heal

love inspire heal

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when ashlea opened her meditation and yoga studio love inspire heal in port stephens nsw, she knew she wanted a bespoke but relaxed brand. we collaborated with design and hula studio partner and calligrapher Jess (aka the notewriter) to create a handwritten logo and squarespace website.

whilst jess was making magic with her calligraphy for the logo, design and hula studio mapped out the ux and designed ashlea's parallax website so it was comprehensive in info but easy to use for her students and visitors to the site whilst maintaining a feeling of simplicity, balance and calm through muted tones and coastal imagery, as homage to the studio's location and ashlea's roots.

we also wanted to incorporate a lighthearted feel to the site. pineapples are a mutual love, so it was only natural that it was one the first things you see on the homepage. it was important to ashlea that we created a website that was not only a platform for her business but a community for her students where they can read her weekly blog posts on wellness and interact with fellow studio students.

as the studio grew, we created business cards, updated the website with e-commerce options, email marketing and art direction for an ebook.

see more of jess' calligraphy - @thenotewriter


services: website design | collateral | EDM design / set up | art direction

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danielle exceeded all of my expectations without a doubt and smashed out an amazing website that I will forever be proud of and love!
— ashlea, love inspire heal