folklore music group

folklore music group

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surrounded by and working in music throughout her life, esther, an australian native living in norway, decided it was time for her to flip the script and start her own music publishing company, folklore music group.

folklore music group supports local artists on a global level. it brings its own unique approach to industry standards by meshing the old with new.

design and hula studio created a brand identity for folklore music that tells its story in a simple, fresh, honest tone inspired by its natural surroundings and style with references to hidden Nordic characters and scandinavian minimalism.

we also designed a full stationery suite consisting of business cards, letterhead, envelopes, with compliments slips and a powerpoint presentation.


services: branding | collateral

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danielle is super detail oriented and this made it easy for me to focus on how I wanted the design to look and feel. she turned my moodboard into a brand that i am truly proud of.
— esther, folklore music group